First off, you should know that my first love was music. Before getting into website design, web-hosting, or small business consulting… even before starting in politics, I loved music.Naturally, while working on most other projects, I’ve always had in the back of my mind the idea that I might be able to go back to music full time someday. Recording a great indie song is very similar to recording a great TV commercial or political ad. With the technological advances of the last decade, both can be done “in-house” with a relatively small investment in equipment.The fidelity level of home recording has gotten to the point that what makes a great indie-label isn’t the “professionalism of the sound” but rather the sound itself. And to have a sound that sells (or spreads), the trick isn’t to hit a perfect pop formula, but to sound unique. Broken Social Scene & Feist are great examples of this from the Arts&Crafts record label up in Canada. In my home town of Omaha, Bright Eyes & the Faint are vastly different bands, both sharing recording space, and the Saddle Creek indie label.Furthermore, the skills that make marketing a political candidate or local business using new media are identical to the ones used to market a new band. The talents and theory used to brand a business or candidate, are the same you use to build a band’s image. The tricks you learn to get people to show up the polls on election day, or to come try that cup of coffee from the new place- those are the same tricks that get young people off their ass on Thursday night to come see a show from a band they’ve never seen before.What I’m saying is, the talent & the materials translate. So I figured it was time to make the switch.At Antiquarian Records we’ll be starting off slow- probably only producing 2 or 3 albums in 2008 from one or two artists. But over time this venture will grow, and perhaps even your band will be the next one we sign.